Sabtu, 29 Juni 2013

technique sample research



VI. SAMPLE OF RESEARCH METHODOLOGY DESCRIPTIONS
My research methodology requires gathering relevant data from the specified documents and compiling databases in order to analyze the material and arrive at a more complete understanding and historical reconstruction of the lives of selected female scholars. I hope to shed light on the following questions through my research: 1) How did female scholars obtain their education? a) How important were factors such as kinship networks and socio-economic status in providing women access to their education? b) To what extent did women attend classes with other students and/or was their training obtained through private tutoring? 2) Did religious rules regarding veiling, seclusion, and women’s mobility in the public sphere affect the physical circumstances of women’s education? For example, did women interact directly with male students and teachers in formal educational settings, or did they participate through informal spheres such as gatherings in homes, mosques, libraries, and literary salons? 3) Are there any indications of a curriculum—or a set course of study— that a woman had to complete before gaining recognition as a hadīth transmitter or as a legal scholar? What credentials qualified women to interpret Islamic law or to transmit hadīth ? And how do these compare to the credentials and curricula of contemporary male scholars? 4) To what extent did female scholars obtain an education in a range of religious sciences beyond hadīth transmission, such as Islamic law, Qur’ānic exegesis, or poetry?
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William Faulkner’s books—first with my teachers at [a previous institution], later at the [another university] and the [a university], then with my students in undergraduate and graduate courses at [another university], and finally with literary critics and historians at the [another university]. Decades ago, I left Mississippi, traveling all over the world and living at various places in the United States, as well as in Germany for four years. During this time, I attended seven different colleges, focusing primarily on southern literature. I have enjoyed studying and living in over fifteen places, affirming my adaptability and collegiality. Each return to my study of William Faulkner’s works, however, enhances my understanding of his fictional Yoknapatawpha County and the Mississippi of my youth. But it was not until I finally visited [host country] decades ago and later began reading Oe Kenzaburo’s novels that I realized the influence and universality of William Faulkner’s vision of a defeated country and a patriarchal society. Being a Fulbright scholar would allow me the chance to work with Japanese students, explaining Faulkner’s writings, as well as the Mississippi of my youth, all the while exploring Oe’s moving works.
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This project will utilize both quantitative and qualitative data collection tools, but is rooted in a qualitative epistemological position that recognizes the importance of locating the research within a particular social, cultural, and historical context. It also takes seriously the social construction of these contexts and the identities participants construct within them.

Data Collection
Data collection will consist of surveys, classroom observations and interviews with [host country] teachers, as well as journal logs from teachers. Initially, a survey instrument to measure teacher attitudes and beliefs regarding professional roles and responsibilities will be administered to a broad spectrum of participants (ideally, n=300). Subsequently, a purposeful sample will be identified to participate in the second round of data collection. A structured observation protocol will be developed to aid in field note collection and an interview protocol rooted in the literature will be developed to act as a guide for the semi-structured interviews. Multiple interviews are planned with each participant in order to provide more in-depth data collection and opportunities for follow-up. The goal is to interview approximately 20 participants who embody a range of identity positions and who come from different schools and communities. I will work with [host country] teacher training programs (IUFM), and with faculty at the Research Center in [host city], to identify potential participants. I will also ask teachers to respond to a series of journal prompts over the course of the project that allow them to provide a more detailed and longitudinal view of their daily lives as teachers—their experiences, reactions, beliefs, and ideas about their roles and responsibilities as educators.
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A qualitative evaluation shall be utilized for this research project leveraging subjective methods such as interviews and observations to collect substantive and relevant data. These interviews shall be conducted with practicing diplomats from the [one host institution] as well as visiting diplomats to the [another host institution] conferences. Such a qualitative approach is valuable here due to the varying experiences of the diplomats in [host country] and other country cultural situations. Upon collecting the qualitative data derived from said interviews, careful analysis shall be done (both manually and utilizing nVivo software) to prepare a SWOT (strengths, weaknesses, opportunities, and threats) to analyze how to best customize the course to the target student populations. Recent research on intercultural communication and instructional design shall be consulted to validate collected data. A bibliography containing such research sources has been submitted separately with this Fulbright application. The research from this Fulbright project shall become an asset to the established body of literature on cross-cultural issues, however now with a special [host region] point of interest. As for my own research efforts, I will have the opportunity to implement by intercultural education expertise within another country and assist a recognized university in developing a ground-breaking and vital course.
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I have an established collaboration with [host scholar] from the Department of Environmental Science, Faculty of Science, [host institution] We have already collaborated on a project to develop an annamox culture that anaerobically oxidizes ammonia for nitrogen removal from wastewater…. His extensive network of contacts will optimize my time in [host country] by providing ready-made avenues for me to contribute my knowledge of environmental science and engineering to several [host country] universities and for me to learn as much as possible about the [host country] approaches to nutrient removal and decentralized sanitation.

During the proposed visit, we will investigate the application of the annamox process to remove nitrogen in domestic wastewater. …This process is called annamox (for anaerobic ammonium oxidation). The conventional approach to remove nitrogenous pollution in wastewater involves the aerobic biological oxidation (nitrification) of NH4 …However, this process typically requires separate reactors for the two processes, nitrifying bacteria are relatively slow growing, and the denitrification process requires carbon that is not always available … These probes allow detection of the anaerobic ammonium oxidizing bacteria by techniques such as fluorescent in situ hybridization (FISH). In FISH, microscopic visualization of specific microbes occurs in relatively intact samples, which allows insight into the spatial distribution of ....Work at the host institution thus provides an opportunity for me to work on a very cutting edge microbial process with a waste stream very different in nature from the waste I typically see.
. Methods of collecting qualitative data
Data collection approaches for qualitative research usually involves:
  1. Direct interaction with individuals on a one to one basis
  2. Or direct interaction with individuals in a group setting
Qualitative research data collection methods are time consuming, therefore data is usually collected from a smaller sample than would be the case for quantitative approaches - therefore this makes qualitative research more expensive.
The benefits of the qualitative approach is that the information is richer and has a deeper insight into the phenomenon under study
The main methods for collecting qualitative data are:
  1. Individual interviews
  2. Focus groups
  3. Observations
  4. Action Research
6. Observation
Observation involves may take place in natural settings and involve the researcher taking lengthy and descriptive notes of what is happening.
It is argued that there are limits to the situations that can be observed in their 'natural' settings and that the presence of the research may lead to problems with validity.
Limitations with observation include:
  1. Change in people's behaviour when they know they are being observed
  2. A 'snap shot' view of a whole situation
  3. Think Big Brother...
  4. The researcher may miss something while they are watching and taking notes
  5. The researcher may make judgements of make value statements or misunderstand what has been observed
Strengths of observation
  1. Can offer a flavour for what is happening
  2. Can give an insight into the bigger picture
  3. Can demonstrate sub-groups
  4. Can be used to assist in the design of the rest of the research
Sometimes, the researcher becomes or needs to become a participant observer, where they are taking part in the situation in order to be accepted and further understand the workings of the social phenomenon.
Observation can sometimes obtain more reliable information about certain things - for example, how people actually behave (although it may not find out the reasons for why they behave in a particular way).
Observation can also serve as a technique for verifying of nullifying information provided in face to face encounters.'
People or environment can be observed.
When environment is researched, it can provide valuable background information that may inform other aspects of the research.
Techniques for collecting data through observation
  1. Written descriptions
    1. The researcher makes written descriptions of the people, situations or environment
    2. Limitations include
      1. Researcher might miss out on an observation as they are taking notes
      2. The researcher may be focussed on a particular event or situation
      3. There is room for subjective interpretation of what is happening
  2. Video recording
    1. Allows the researcher to also record notes
    2. Limitations may include people acting unnaturally towards the camera or others avoiding the camera
    3. The camera may not always see everything
  1. Photographs and artefacts
    1. Useful when there is a need to collect observable information or phenomena such as buildings, neighbourhoods, dress and appearance
    2. Artefacts include objects of significance - memorabilia, instruments, tools etc
Documentation
  1. Any and all kinds of documentation may be used to provide information - a local paper, information on a notice board, administrative policies and procedures...etc previous research, even
2. The Nature of Qualitative Research
Qualitative research is concerned with '...developing explanations of social phenomena...'
    1. The world in which we live
    2. Why things are the way they are
    3. Concerned with social aspects of our world
    4. Seeks to answer questions about
      1. Why people behave the way they do
      2. How opinions and attitudes are formed
      3. How people are affected by the events that go on around them
      4. How and why cultures have developed in the way they have
      5. The differences between social groups
    5. Qualitative questions:
      1. How
      2. Why
      3. What

technique qualitative

Quantitative VS. Qualitative
Your company is developing a hot new product and is preparing to commission a market research study to ensure the product meets your customers' needs. Inundated with a barrage of choices, you're unsure of which methodology to choose. All market research methods can be divided into two primary types-quantitative and qualitative. Establishing how these are defined, assessing their relative strengths and weaknesses, and understanding how and when each style is most effectively utilized can help you choose the type of market research that's right for your company.
Quantitative Reserch — Strength in Numbers
Strength in numbers characterizes the many advantages of quantitative research. A numbers-based research discipline, quantitative research statistically measures customer attitudes, behavior, and performance. Utilizing a series of tests and techniques, quantitative research will often yield data that's projectable to a larger population. Because it is so deeply rooted in numbers and statistics, quantitative research has the ability to effectively translate data into easily quantifiable charts and graphs. Real-world examples have shown the effectiveness of quantitative research in measuring product awareness, establishing customer profiles, and determining market size.
Let's examine a case study of quantitative research in action. My firm recently completed a quantitative research study for a major telecommunications company. My client's objective was to define their telecom strategy of bundling local, long distance, cable, and wireless services for the next decade. In order to make prudent, actionable recommendations, a large sample of customers would have to be surveyed-a perfect condition for a quantitative research study. My firm conducted over 1,800 telephone surveys with small business and residential customers, followed by a conjoint survey with nearly 600 respondents. The successful implementation of quantitative research gave our client the sound, projectable data necessary to define their long-term telecom strategy.
However, quantitative research does have its limitations. Large samples are required, and the logistical difficulties inherent in gathering a sufficiently large sample can sabotage the study before it even gets off the ground. Larger samples also tend to be more expensive. Quantitative research, by virtue of its short (usually 20 minute) interviews and rigid structure, is not the most flexible method of market research and, when handled improperly, is especially vulnerable to statistical error. The misuse of sampling and weighting can completely undermine the accuracy, validity, and projectability of a quantitative research study.
Qualitative Research — Size Doesn't Matter
When it comes to dealing with large sample size, quantitative research reaffirms the axiom "bigger is better." Yet when it comes to dealing with smaller, more focused samples, qualitative research proves that "size doesn't matter." Qualitative research is a highly subjective research discipline, designed to look beyond the percentages to gain an understanding of the customer's feelings, impressions and viewpoints.
Gaining such insight into the hearts and minds of the customer is best acquired through the use of smaller, highly targeted samples. Expert moderators, unencumbered by the strict time and structure constraints of a quantitative survey, use a multitude of techniques to obtain in-depth information. Interviews are lengthy, oftentimes as long as four hours, allowing the moderator to elicit extremely candid, highly complex responses. The result is rich, in-depth data laden with insight unobtainable from quantitative market research techniques.
Good, sound qualitative research has many strengths. It's flexible, highly-focused, and designed to be completed quickly. Because the results are seen or heard first-hand, management relates to the findings easily.
My firm recently completed a qualitative research study for a company looking to launch a new color version of its handheld computing device. Our client's objectives were to evaluate end user preference for colors, customer willingness to pay a premium for their preferred color, and customer reaction to transparent flip cover overlays. The study called for a series of four focus groups in two major cities. A total of 39 qualified respondents participated in the focus groups. Each respondent examined and tested the device, then offered their personal opinions, preferences and attitudes about price, aesthetics and functionality. After careful analysis of the viewpoints expressed, our client was able to optimize the look, feel and price point of the device. This type of intuitive, highly subjective personal input can only be obtained through qualitative research.
Qualitative research is not without its weaknesses and limitations. Misuse or misunderstanding the capabilities of qualitative research is commonplace. Companies often fall in love with the data-rich results and assume that the results are projectable. This assumption is incorrect. Because the analysis is subjective and deals with a small sample size, projectability is not possible. Another common misconception is the expectation that qualitative research will always produce definitive conclusions. In reality, the results will not provide companies with definitive conclusions, but only with enough information to establish a firm basis for decision making.
Trained moderators are essential to the success of qualitative research. Placed in the hands of an untrained moderator, a qualitative research study's chance of success is vastly diminished.
There are projects that call for the application of qualitative and quantitative research methods. A recent study my firm completed for a computer monitor manufacturer illustrates this point. The client wished to achieve several objectives. First, understand and identify the relative desirability of a flat-screen monitor for our client's target consumer market. Next, identify the effect price or feature modifications might have on the client's unit market share. Third, profile the high-end consumer market. To secure the necessary numbers and the distinct voice of potential customers, we designed a study where both quantitative and qualitative methods were utilized.
Participants were recruited to a research facility and were educated on product concepts, attributes and survey procedures. Once this survey was completed, a small portion of respondents participated in probing focus groups. This qualitative research obtained detailed feelings, impressions and viewpoints for new flat-screen monitors. Upon completion of both the quantitative and qualitative phases, key product styling/feature concepts were verified and customer behavior patterns were clearly established.
When you are ready to pull the trigger on your market research study and can't decide which methodology to choose, just remember your axioms. When you want "strength in numbers," choose quantitative research. When "size doesn't matter," qualitative research is your best bet.